مدیریت تبلیغات و فروش سال:2022 - دوره:3

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مدیریت تبلیغات و فروش
سال:2022 - دوره:3 - شماره:4

a novel model for marketing dimensions of dairy markets - صفحه:1-12 designing the internet advertising model for the brand image ofonline cosmetics and health businesses - صفحه:120-138 designing the resilience model of electronic corporate banking in the conditions of economic sanctions - صفحه:139-191 developing a marketing model for cinematographic situations in iran - صفحه:191-219 developing in-store brand strategies and relational expression through sales promotions - صفحه:231-245 fairness perceptions of price increases in the case of currency crisis affecting domestic and foreign brands - صفحه:4-16 identifying the challenges of small and medium enterprises (sme) business model in the path of digital transformation during the covid-19 pandemic - صفحه:70-88 investigating factors affecting the speed of internationalization with the mediating role of organizational agility in pharmaceutical sme companies of alborz province - صفحه:17-39 modeling the value creation process using viral marketing in order to bank branding (case study: tejaratbank) - صفحه:90-105 presenting a model for the development of systematic businessadministrative ethics: the case study of iranian - صفحه:119-140 the effect of brand coolness and brand advocacy on the brand equity of esteghlal sports club with the mediating role of brand love - صفحه:89-99 the effect of job crafting on patients satisfaction: with the role of moderate of quality of health services (case study: persian gulf hospital in bushehr) - صفحه:40-54 typology of efficient tvc elements with neuromarketing approach - صفحه:106-118 willingness to pay extra with luxury approach and the mediating role of perceived quality and self-congruity(case of study: customers of luxury restaurants) - صفحه:55-69 ارزیابی پیشایندها و پسایند های صادرات محصولات نفتی و مشتقات آن با رویکرد اقتصاد مقاومتی - صفحه:37-53 تبیین پدیدار شناختی مفهوم اصالت برند در رفتار خرید آنلاین با تاکید بر دلبستگی به برند - صفحه:285-305 نوآوری و رتبه‌بندی شاخص‌های مرتبط با الگوی مدیریت منابع انسانی با توجه به رویکرد تابآوری - صفحه:246-265 پیش بینی مزیت رقابتی پایدار با تاکید بر نقش میانجی توسعه منابع انسانی - صفحه:1-20