a novel model for marketing dimensions of dairy markets

Today, the most important effort of marketers and managers is to take measures to create, increase and maintain market share. in these measures, companies should compete in the market and increase their share by influencing the market and introducing their products and services. the purpose of this study is to present a model for marketing dimensions of dairy markets with a value-oriented strategy and strategic options analysis approach and causal mapping. the statistical population includes managers, activists and experts in the food (dairy) market. the strategic options development and analysis (soda) method has been used to identify the categories of marketing of potential markets. it was found that the variables affecting potential marketing include the dimensions of marketing strategies, types of marketing and potential marketing infrastructure. the second effective variable is the types of marketing that are ineffective among the dimensions of this variable internet marketing and scarcity marketing and mouth marketing are part of the effective dimensions and the dimensions of seasonal marketing, marketing, viral customer relationship management (crm), viral marketing are also part of the effective dimensions. the last influential variable is the potential marketing infrastructure. the variables of marketing values and potential market are among the influential variables. today, the most important effort of marketers and managers is to take measures to create, increase and maintain market share. in these measures, companies should compete in the market and increase their share by influencing the market and introducing their products and services. the purpose of this study is to present a model for marketing dimensions of dairy markets with a value-oriented strategy and strategic options analysis approach and causal mapping. the statistical population includes managers, activists and experts in the food (dairy) market. the strategic options development and analysis (soda) method has been used to identify the categories of marketing of potential markets. it was found that the variables affecting potential marketing include the dimensions of marketing strategies, types of marketing and potential marketing infrastructure. the second effective variable is the types of marketing that are ineffective among the dimensions of this variable internet marketing and scarcity marketing and mouth marketing are part of the effective dimensions and the dimensions of seasonal marketing, marketing, viral customer relationship management (crm), viral marketing are also part of the effective dimensions. the last influential variable is the potential marketing infrastructure. the variables of marketing values and potential market are among the influential variables.