journal of the academy of marketing science سال:2018 - دوره:46

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journal of the academy of marketing science
سال:2018 - دوره:46 - شماره:1

business cycle research in marketing: a review and research agenda - صفحه:31-58 cost-effective service excellence - صفحه:59-80 editorial: review articles: purpose, process, and structure editorial: the value of empirical generalizations in marketing - صفحه:6-8 marketing survey research best practices: evidence and recommendations from a review of jams articles - صفحه:92-108 meta-analysis: integrating accumulated knowledge - صفحه:9-30 on the significance of statistically insignificant results in consumer behavior experiments - صفحه:81-91 strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment - صفحه:109-129 the impact of retail format diversification on retailers’ financial performance - صفحه:147-167 the substitution strategy dilemma: substitute selection versus substitute effectiveness - صفحه:130-146