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   editorial: the value of empirical generalizations in marketing  
   
نویسنده hanssens d.m.
منبع journal of the academy of marketing science - 2018 - دوره : 46 - شماره : 1 - صفحه:6 -8
  
آدرس ucla anderson school of management, usa
 
     
   
Authors
  
 
 

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