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sports business journal
  
سال:2023 - دوره:3 - شماره:4
  
 
customer behavior and brand promotion in professional sports clubs: developing social networks marketing model
- صفحه:49-69
  
 
designing an electronic marketing model based on social networks –case study on sports equipment manufacturing companies
- صفحه:85-102
  
 
developing the brand equity of football clubs: the partial role of identity distinction, identity attractiveness, and fan-team identification (case study: iranian premier football league)
- صفحه:13-28
  
 
development the strategies of sports products online sales
- صفحه:103-120
  
 
the effect of athletes’ experience quality on the loyalty to sports clubs
- صفحه:71-84
  
 
the role of color in the brand commitment of sporting good’s consumers: mediating role of the brand equity
- صفحه:29-48
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