journal of the academy of marketing science سال:2019 - دوره:47

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journal of the academy of marketing science
سال:2019 - دوره:47 - شماره:2

chronic illness medication compliance: a liminal and contextual consumer journey - صفحه:192-215 consideration of ethical attributes along the consumer decision-making journey - صفحه:328-348 consumer journeys: developing consumer-based strategy - صفحه:187-191 cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences: sojourners in america - صفحه:274-290 enhancing consumer engagement in an online brand community via user reputation signals: a multi-method analysis - صفحه:349-367 focusing on others before you shop: exposure to facebook promotes conventional product configurations - صفحه:291-307 outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journey - صفحه:308-327 relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects - صفحه:216-237 the consumer production journey: marketing to consumers as co-producers in the sharing economy - صفحه:238-254 the marketing of love: how attachment styles affect romantic consumption journeys - صفحه:255-273