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consumer journeys: developing consumer-based strategy
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نویسنده
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hamilton rebecca ,price linda l.
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منبع
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journal of the academy of marketing science - 2019 - دوره : 47 - شماره : 2 - صفحه:187 -191
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آدرس
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georgetown university, mcdonough school of business, usa, university of oregon, lundquist college of business, department of marketing, usa
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Authors
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