journal of the academy of marketing science سال:2020 - دوره:48

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journal of the academy of marketing science
سال:2020 - دوره:48 - شماره:3

a systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights - صفحه:519-542 accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias - صفحه:499-518 behavioral biases in marketing - صفحه:449-477 beyond valence: a meta-analysis of discrete emotions in firm-customer encounters - صفحه:478-498 components of visual perception in marketing contexts: a conceptual framework and review - صفحه:405-421 conceptualizing the electronic word-of-mouth process: what we know and need to know about ewom creation, exposure, and evaluation - صفحه:422-448 consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis - صفحه:360-383 cross-price elasticities and their determinants: a meta-analysis and new empirical generalizations - صفحه:584-605 customer satisfaction and firm performance: insights from over a quarter century of empirical research - صفحه:543-564 impulse buying: a meta-analytic review - صفحه:384-404 understanding and managing customer relational benefits in services: a meta-analysis - صفحه:565-583 why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing - صفحه:351-359