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why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing
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نویسنده
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hulland john ,houston mark b.
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منبع
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journal of the academy of marketing science - 2020 - دوره : 48 - شماره : 3 - صفحه:351 -359
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آدرس
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university of georgia, terry college of business, department of marketing, usa, texas christian university, neeley school of business, department of marketing, usa
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Authors
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