journal of the academy of marketing science سال:2018 - دوره:46

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journal of the academy of marketing science
سال:2018 - دوره:46 - شماره:6

Advancing marketing strategy research - صفحه:983-986 Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges - صفحه:1012-1013 Flexible cutoff values for fit indices in the evaluation of structural equation models - صفحه:1148-1172 How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses - صفحه:1052-1071 How the frequency and amount of corporate donations affect consumer perception and behavioral responses - صفحه:1072-1088 I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions - صفحه:1133-1147 Institutions and opportunism in buyer–supplier exchanges: the moderated mediating effects of contractual and relational governance - صفحه:1014-1031 Modeling the effects of dynamic group influence on shopper zone choice, purchase conversion, and spending - صفحه:1089-1107 Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges - صفحه:987-1011 The emotional review–reward effect: how do reviews increase impulsivity? - صفحه:1032-1051 Understanding the quality–quantity conundrum of customer referral programs: effects of contribution margin, extraversion, and opinion leadership - صفحه:1108-1132