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Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges
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نویسنده
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Ptok Annette ,Jindal Rupinder P. ,Reinartz Werner J.
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منبع
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journal of the academy of marketing science - 2018 - دوره : 46 - شماره : 6 - صفحه:1012 -1013
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چکیده
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The original version of this article unfortunately contained mistakes in table 10. data entries were incorrectly aligned under “benchmark variables” and “empirical test for sga or modifications” columns. please see below correct table 10.
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آدرس
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University of Cologne, Department of Retailing and Customer Management, Germany, University of Washington Tacoma, USA, University of Cologne, Department of Retailing and Customer Management, Germany
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Authors
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