>
Fa
|
Ar
|
En
journal of the academy of marketing science
سال:2018 - دوره:46 - شماره:3
Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness
- صفحه:516-536
Effect of analysts’ earnings pressure on marketing spending and stock market performance
- صفحه:431-452
Effects of offline ad content on online brand search: insights from super bowl advertising
- صفحه:403-430
Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value
- صفحه:366-383
Making emerging phenomena a research priority
- صفحه:361-365
Marketers’ use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations
- صفحه:453-476
Pricing hybrid bundles by understanding the drivers of willingness to pay
- صفحه:497-515
Retail space invaders: when employees’ invasion of customer space increases purchase intentions
- صفحه:477-496
When marketing strategy meets culture: the role of culture in product evaluations
- صفحه:384-402
Where does pride lead? Corporate managerial hubris and strategic emphasis
- صفحه:537-556
Copyright 2023
Islamic World Science Citation Center
All Rights Reserved
