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journal of the academy of marketing science
سال:2018 - دوره:46 - شماره:2
An exploratory study of business-to-business online customer reviews: external online professional communities and internal vendor scorecards
- صفحه:173-189
Building a multi-category brand: when should distant brand extensions be introduced?
- صفحه:300-316
Cause marketing and customer profitability
- صفحه:234-251
Debates and assumptions about motion picture performance: a meta-analysis
- صفحه:273-299
Hey big spender! A golden (color) atmospheric effect on tipping behavior
- صفحه:317-337
Pre-release consumer buzz
- صفحه:338-360
The future of the marketing department at business schools
- صفحه:169-172
The impact of a sales team’s perceived entitativity on customer satisfaction
- صفحه:190-211
Understanding the long-term implications of retailer returns in business-to-business relationships
- صفحه:252-272
Why do suppliers choose wholesale price contracts? End-of-season payments disincentivize retailer marketing effort
- صفحه:212-233
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