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journal of the academy of marketing science
سال:2016 - دوره:44 - شماره:2
Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns
- صفحه:261-280
Customer win-back: the role of attributions and perceptions in customers’ willingness to return
- صفحه:218-240
Do customized service packages impede value capture in industrial markets?
- صفحه:151-165
Does relationship marketing matter in online retailing? A meta-analytic approach
- صفحه:206-217
Investigations of sales representatives’ valuation of options
- صفحه:135-150
Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities
- صفحه:166-184
Overbidding in electronic auctions: factors influencing the propensity to overbid and the magnitude of overbidding
- صفحه:241-260
Understanding and resolving major contractual breaches in buyer–seller relationships: a grounded theory approach
- صفحه:185-205
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