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   Investigations of sales representatives’ valuation of options  
   
نویسنده Bonney Leff ,Plouffe Christopher R. ,Brady Michael
منبع journal of the academy of marketing science - 2016 - دوره : 44 - شماره : 2 - صفحه:135 -150
چکیده    The present research leverages the “irrational options” theoretical framework to explore options rationality differences between salespeople and non-salespeople. specifically, the reported research first examines (study 1) whether or not salespeople are more likely to place a higher value on diminishing options than individuals who do not work in sales. two follow-up studies embed a potential internal moderator (salesperson thinking style; study 2) and a potential external moderator (performance-based incentives; study 3) of salesperson valuations of diminishing options. the method employed in all three studies is an experimental design tailored after shin and ariely’s (management science 50(5):575-586, 2004) seminal work on irrationality and options availability. the results demonstrate that, compared to non-salespeople, salespeople are more inclined to value option availability (study 1), with this effect being especially pronounced for rule-bound thinkers (study 2) and those operating under incentive-based compensation plans (study 3). the article concludes by highlighting key managerial and theoretical implications, while acknowledging limitations and proposing directions for related, future work.
کلیدواژه Sales ,Salespeople ,Strategic decision making ,Resources ,Territory management ,Performance ,Customers
آدرس Florida State University, USA, University of Akron, USA, Florida State University, USA
 
     
   
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