Effect of social capital of snack stall clusters on tourist leisure involvement

There is an increasing diversity of leisure activities and savoring food for pleasure and enjoyment has gradually become an important choice of activities for fun and leisure. many places in taiwan have developed clusters of snack stalls offering a wide range of snack selections and local specialties. however,to attract tourists to buy and savor snacks as their main leisure activity,the cluster organization must build up consensus among members of the cluster,establish reciprocity norms and build social capital and shared resources in order to enhance tourist leisure involvement. a questionnaire was used to collect data regarding social capital of clusters of snack stalls and tourist involvement willingness,and analyses were performed to explore the relationship and effect between social capital of clusters of snack stalls and tourist leisure involvement. based on the study findings,the networks construct of social capital had no direct effect on tourist leisure involvement and could show a positive and indirect effect only through trust and norms established by the cluster organization. © 2011 pakistan journal of statistics.