Identifying key success factors of E-learning in travel agents

After the impact of the 921 earthquake and sars,tourism businesses in taiwan have reconstructed and adjusted structurally. moreover,with the rapid development of communication and information technologies,the acquisition and the renewal of knowledge are extremely fast. learning is no longer restricted to classrooms; with the internet and information technology,e-learning could break the boundary and provide abundant and diverse resources. with analytic hierarchy process (ahp),a hierarchical model constructs four dimensions of curriculum,instruction,interaction,and system based on the concept of e-learning. in other words,it layers,structuralizes,and quantifies e-learning to establish an index and weight system for e-learning by investigating the top supervisors in enterprises. the research findings show that (1) flexibility of the course contents to fit the level and the demands of learners is the top ranked factor in curriculum; (2) deploying professional technician to solve technical problems in system factor is identified; (3) teaching quality that meets individual learner's need is top ranked in instruction factor; and (4) effectively enhance interpersonal interaction in interaction factor is stressed. © 2012 pakistan journal of statistics.