Information service continued use model: Based on competition view

More and more companies provide free information service in chinese internet,in order to obtain indirect benefits,not completely adopt the strategy with satisfaction as the center,but use the strategy of “not worse than others”. this article uses the perceived irreplaceableness which is compared by the user as an important antecedent of continued use intention to replace satisfaction. perceived irreplaceableness includes not only the active recognition which is brought by perceived usefulness,but also the passive acceptance that is felt by user through comparing the not- so-satisfied information services. besides,this research adds the perceived satisfaction of competitive product in the model to express the competitive product performance. through empirical analysis,the correctness of the theory is confirmed. the results shows that,perceived usefulness and perceived irreplaceableness have significant positive effects on continued use intention,and perceived ease of use plays a positive regulatory role between the relationship from perceived usefulness and continued use intention; besides,perceivedsatisfaction of competitive product negatively affect both perceived irreplaceableness and continued use intention,but it doesn‟t have any influence on perceived usefulness of information service. © 2014 pakistan journal of statistics