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The influence of social presence and psychological distance on impulse buying in online context
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نویسنده
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huang l. ,zhang h. ,jin m. ,wang j.
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منبع
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pakistan journal of statistics - 2014 - دوره : 30 - شماره : 5 - صفحه:873 -886
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چکیده
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Online shopping is attractive to the consumers. as a result,there is much impulse buying in online business. the study starts with social presence combining with psychological distance and analyzes the impact on impulse buying online. through empirical study,it reveals that social presence and psychological distance work together to promote the online impulse buying from the two aspects: quality and quantity
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کلیدواژه
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social presence describes the extent of perception of “the sense together with others”
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آدرس
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business school of sichuan university, China, business school of sichuan university, China, business school of sichuan university, China, business school of sichuan university, China
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Authors
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