CHANGING VALUES OF PERSONNEL WORKING IN EXPORT BASED TEXTILE ORGANIZATIONS TOWARD OTHER CULTURES

The study was conducted to examine the changing values of personnel working in export based textile organizations about understanding, accepting, and adopting the cultures other than their native culture. different intervening variables like opportunities to make decisions, ambitions to change, adoption of new ideas, friendly or hindering environment in a business organization were studied in order to find true reasons of this change in concepts. likewise, the study also focused on the affects of changing concepts on certain behavioral dimensions like maintaining and keeping peaceful environment, welcoming new policies, sharing new and creative concepts, and concentration on development of new ideas. the study was conducted in 100 export based textile organizations by selecting five personnel of upper and middle lower levels from each organization, who were selected randomly. a sample of 500 respondents was selected randomly. data were collected through a comprehensive and well-designed questionnaire. descriptive and inferential statistics were applied for data analysis. pre-testing was carried out to examine the workability of the measuring instrument. results showed a significant change in concepts of people working in export based textile organization. the main reason for this change was influence of modern business culture. results showed a significant affect of modern values on the understanding, accepting, and adopting foreign culture. it is suggested that positive and negatives effects of other cultures on our culture need to be assessed because diffusion of values of other cultures whether business values, work values, educational values, political values, etc. in our society is inevitable and social change cannot be prevented and this leads to development.