واکاوی نقش حساسیت محیطی بر رفتارهای زیست‌محیطی کارکنان با نقش میانجی تلنگر مقایسه‌اجتماعی و تلنگر سبز

ﻫﺪف از ﭘﮋوﻫﺶ ﺣﺎﺿﺮ، ﺗﻌﯿﯿﻦ ﺗﺄﺛﯿﺮ ﺣﺴﺎﺳﯿﺖ ﻣﺤﯿﻄﯽ ﺑﺮ رﻓﺘﺎرﻫﺎی زﯾﺴﺖﻣﺤﯿﻄﯽ ﮐﺎرﮐﻨﺎن ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﻧﻘﺶ ﻣﯿﺎﻧﺠﯽ ﺗﻠﻨﮕﺮ ﻣﻘﺎﯾﺴﻪی اﺟﺘﻤﺎﻋﯽ و ﺗﻠﻨﮕﺮ ﺳﺒﺰ اﺳﺖ. اﯾﻦ ﻣﻄﺎﻟﻌﻪ از ﻟﺤﺎظ ﻫﺪف، ﮐﺎرﺑﺮدی و از ﻧﻮع ﺗﻮﺻﯿﻔﯽ و ﺑﺎ روش ﭘﯿﻤﺎﯾﺸﯽ اﻧﺠﺎم ﺷﺪه اﺳﺖ. ﻧﻤﻮﻧﻪآﻣﺎری در اﯾﻦ ﻣﻄﺎﻟﻌﻪ 189 ﻧﻔﺮ از ﮐﺎرﮐﻨﺎن ﺳﺎزﻣﺎن ﻣﺤﯿﻂزﯾﺴﺖ اﺳﺘﺎن ﺳﻤﻨﺎن اﺳﺖ ﮐﻪ ﺑﻪ روش ﺗﺼﺎدﻓﯽ اﻧﺘﺨﺎب ﺷﺪﻧﺪ. ﺑﻪ ﻣﻨﻈﻮر ﺗﺤﻠﯿﻞ دادهﻫﺎ، روش ﺣﺪاﻗﻞ ﻣﺮﺑﻌﺎت ﺟﺰﺋﯽ ﻣﻮرد اﺳﺘﻔﺎده ﻗﺮار ﮔﺮﻓﺖ. ﯾﺎﻓﺘﻪﻫﺎ ﻧﺸﺎندﻫﻨﺪهی اﯾﻦ اﺳﺖ ﮐﻪ، اﺑﺰار اﻧﺪازهﮔﯿﺮی از رواﯾﯽ ﻣﻨﺎﺳﺒﯽ ﺑﺮﺧﻮردار ﺑﻮده و ﺿﺮﯾﺐ ﭘﺎﯾﺎﯾﯽ آن ﺑﺮای ﺗﻤﺎم ﺳﺎزهﻫﺎی ﭘﮋوﻫﺶ، ﺑﯿﺸﺘﺮ از 0/7 ﻣﯽﺑﺎﺷﺪ. ﻧﺘﺎﯾﺞ ﺑﻪ دﺳﺖ آﻣﺪه، ﺣﺎﮐﯽ از آن اﺳﺖ ﮐﻪ ﺣﺴﺎﺳﯿﺖ ﻣﺤﯿﻄﯽ ﺗﺄﺛﯿﺮ ﻣﺜﺒﺖ و ﻣﻌﻨﯽداری ﺑﺮ رﻓﺘﺎرﻫﺎی زﯾﺴﺖ ﻣﺤﯿﻄﯽ ﮐﺎرﮐﻨﺎن دارد. ﻫﻤﭽﻨﯿﻦ ﻣﺘﻐﯿﺮ ﺣﺴﺎﺳﯿﺖ ﻣﺤﯿﻄﯽ ﺗﺄﺛﯿﺮ ﻣﺜﺒﺖ و ﻣﻌﻨﯽداری ﺑﺮ ﺗﻠﻨﮕﺮ ﻣﻘﺎﯾﺴﻪی اﺟﺘﻤﺎﻋﯽ و ﺗﻠﻨﮕﺮ ﺳﺒﺰ دارد. از ﻃﺮف دﯾﮕﺮ ﺗﻠﻨﮕﺮ ﻣﻘﺎﯾﺴﻪی اﺟﺘﻤﺎﻋﯽ ﺗﺄﺛﯿﺮ ﻣﻨﻔﯽ و ﻣﻌﻨﺎداری ﺑﺮ رﻓﺘﺎرﻫﺎی زﯾﺴﺖﻣﺤﯿﻄﯽ ﮐﺎرﮐﻨﺎن دارد، اﻣﺎ ﺗﻠﻨﮕﺮ ﺳﺒﺰ ﺗﺄﺛﯿﺮ ﻣﺜﺒﺖ و ﻣﻌﻨﺎداری ﺑﺮ اﯾﻦ ﻧﻮع رﻓﺘﺎرﻫﺎ دارد. ﺿﻤﻦ اﯾﻨﮑﻪ ﺗﻠﻨﮕﺮ ﻣﻘﺎﯾﺴﻪی اﺟﺘﻤﺎﻋﯽ و ﺗﻠﻨﮕﺮ ﺳﺒﺰ ﻧﻘﺶ ﻣﯿﺎﻧﺠﯽﮔﺮی ﺑﯿﻦ ﺣﺴﺎﺳﯿﺖ ﻣﺤﯿﻄﯽ و رﻓﺘﺎرﻫﺎی زﯾﺴﺖﻣﺤﯿﻄﯽ ﮐﺎرﮐﻨﺎن اﯾﻔﺎ ﻧﻤﯽﮐﻨﺪ. ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﻧﺎدﯾﺪهﮔﺮﻓﺘﻦ ﻧﻘﺶ و اﻫﻤﯿﺖ ﺗﻠﻨﮕﺮﻫﺎی ﺳﺎزﻣﺎﻧﯽ ﻣﯽﺗﻮان ﮔﻔﺖ اﯾﻦ ﭘﮋوﻫﺶ ﻧﮕﺎﻫﯽ ﺑﺪﯾﻊ و ﺗﺎزه ﺑﻪ اﯾﻦ ﻣﻘﻮﻟﻪ داﺷﺘﻪ ﮐﻪ ﻣﯽﺗﻮاﻧﺪ ﻣﻨﺠﺮ ﺑﻪ ﻇﻬﻮر و ﺑﺮوز ﺗﻠﻨﮕﺮﻫﺎی ﺑﯿﺸﺘﺮی ﺑﺮای ﺑﻬﺒﻮد و ﺗﻘﻮﯾﺖ رﻓﺘﺎرﻫﺎ در ﻋﺮﺻﻪ ﺳﺎزﻣﺎﻧﯽ ﮔﺮدد.

Investigating the Role of Environmental Sensitivity on Employee ProEnvironmental Behavior with Considering the Mediating Role of Social Comparison Nudge and Green Nudge

The aim of this study was to determine the effect of environmental sensitivity on , Employee ProEnvironmental Behaviour, considering the role of mediating effect of Social comparison nudge and Green nudge. The purpose of this study is descriptive and survey method. The statistical sample in this study was 189 employees of the environmental organization of Semnan province who were selected randomly. In order to analyze the data, partial least squares method was used. The findings indicate that the instrument of measuring is wellsuited and its reliability coefficient is more than 0.7 for all research structures. The results indicate that environmental sensitivity has a positive and significant effect on Employee ProEnvironmental Behaviour. Also the environmental sensitivity has a positive and significant effect on Social comparison nudge and Green nudge. On the other hand, the Social comparison nudge has a negative and significant effect on the Employee ProEnvironmental Behaviour, but the Green nudge has a positive and significant effect on these behaviors. In addition, the Social comparison nudge and Green nudge does not play the role of mediation between environmental sensitivity and Employee ProEnvironmental Behaviour. With notice of ignoring the role and importance of organizational nudges, it can be said that this research has a novel and fresh look at this category, which can lead to the emergence of more nudges to improve and strengthen behaviors in the organizational arena.