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Web 2.0 Adoption by Danish Newspapers - Urgent Need for New Business Models?
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نویسنده
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Bjørn-Andersen Niels ,Rasmussen Leif Bloch ,Rasmussen Soley
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منبع
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journal of universal computer science - 2009 - دوره : 15 - شماره : 3 - صفحه:692 -703
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چکیده
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This paper presents findings from the development process of a general innovation framework for an ongoing nordic r&d project on e-business and media. it focuses on the current state of the danish news media sector and the conclusions we can draw from the “web 2.0 activity” of the danish newspapers. the paper concludes that the web 2.0 implies the need for fundamental re-thinking of the business models of the news media sector and for developing a new framework for business modelling for this sector.
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کلیدواژه
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Web 2.0 ,Wikinomics ,New Media ,Social Media ,Newspapers ,Business Models ,Heterarchy
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آدرس
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Copenhagen Business School, Centre for Applied ICT, Denmark, Copenhagen Business School, Centre for Applied ICT, Denmark, Copenhagen Business School, Centre for Applied ICT, Denmark
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پست الکترونیکی
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sr.caict@cbs.dk
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Authors
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