Leveraging Web 2.0 in New Product Development: Lessons Learned from a Cross-company Study

The paper explores the application of web 2.0 technologies to support product development efforts in a global, virtual and cross-functional setting. it analyses the dichotomy between the prevailing hierarchical structure of cad/plm/pdm systems and the principles of the social web under the light of the emerging product development trends. further it introduces the concept of engineering 2.0, intended as a more bottom up and lightweight knowledge sharing approach to support early stage design decisions within virtual and crossfunctional product development teams. the lessons learned collected from a cross-company study highlight how to further developblogs, wikis, forums and tags for the benefit of new product development teams, highlighting opportunities, challenges and no-go areas.