Are nonisothermal kinetics fearing historical Newton’s cooling law, or are just afraid of inbuilt complications due to undesirable thermal inertia?

although the newton cooling law has been known for three centuries, the nonisothermal kineticists are still ignoring its consequent heat inertia effect when calculating widely cited activation energies. the kinetic background is revised. the features and significances of heat transfer are analyzed and shown in its historical occurrence. dta equation is revised as well as the tian calorimetric relation showing the necessity of heat inertia inclusion. the authority of traditional practice of kinetic analysis is revealed and discussed in more detail including the problems and perspectives of nontraditional ideas regarding the mainstream.