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Foreground-background salience effect in traffic risk communication
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نویسنده
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hu t.-y. ,jiang x.-w. ,xie x. ,ma x.-q. ,xu c.
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منبع
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judgment and decision making - 2014 - دوره : 9 - شماره : 1 - صفحه:83 -89
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چکیده
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Pie charts are often used to communicate risk,such as the risk of driving. in the foreground-background salience effect (fbse),foreground (probability of bad event) has greater salience than background (no bad event) in such a chart. experiment 1 confirmed that the displays format of pie charts showed a typical fbse. experiment 2 showed that the fbse resulted from a difference in cognitive efforts in processing the messages and that a foreground-emphasizing display was easier to process. experiment 3 manipulated subjects' information processing mindset and explored the interaction between displays format and information processing mindset. in the default mindset,careless subjects displayed a typical fbse,while those who were instructed to be careful reported similar risk-avoidant behavior preference reading both charts. suggestions for improving risk communication are discussed. © 2013.
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کلیدواژه
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Foreground-background salience effect; Information processing; Traffic risk
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آدرس
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college of education,shanghai normal university,shanghai,china,department of psychology,peking university,beijing, China, department of psychology,peking university,beijing, China, department of psychology,peking university,beijing,100871, China, department of psychology,peking university,beijing, China, department of psychology,peking university,beijing, China
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Authors
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