The awareness of experience innovation and an application in private hospitals

Objective: to evaluate the perspective of private hospitals regarding experience innovation. methods: the qualification-type study was conducted in istanbul,turkey,in february 2015,and comprised 17 hospitals where patients and employees were interviewed using a semi-structured consultation guide. the employees were examined regarding the meaning of innovation,awareness of experience innovation and its measurement. the patients were asked about the reason for choosing a hospital,the actual reason for arrival at the hospital and the impressions while leaving the hospital. based on the obtained answers,experience innovation was examined. results: of the 87 subjects interviewed,51(59%) were patients and 36(41%) were hospital employees. overall,there were 61(70%) women and 26(30%) men in the age range of 21-75 years. it was observed that the tendencies of hospitals for innovation activities were high,but they confused it with novelty. conclusions: investments made without taking experience innovation into account do not convert into targeted results. © 2015,pakistan medical association. all rights reserved.