An application of a theory of planned behaviour to determine the association between behavioural intentions and safe road-crossing in college students: Perspective from Isfahan,Iran

Objective: to identify the determinants of behavioural intention towards safe road-crossing among college students. methods: the cross-sectional study was conducted in 2013-14 and comprised students of isfahan university of medical sciences,isfahan,iran. a self-administrated questionnaire was distributed among the subjects related to road-crossing based on the theory of planned behaviour. data was analysed using spss 21. results: of the 300 questionnaires distributed,278(92.66%) were returned completed. the mean age of the subjects was 23.16±3.66 years. there were 149(53.6%) females and 129(46.4%) males,with females crossing the street more safely than the males. there was a significant difference between the genders for subjective norms (p=0.001),perceived behavioural control (p=0.002) and behavioural intention (p=0.001),but no differences were traced with respect to attitude towards safe crossing (p=0.597). results showed a direct and positive correlation between attitude towards safe crossing (r=0.276; p=0.001),subjective norms (r=0.368; p=0.001) and perceived behavioural control (r=0.419; p=0.000) with behavioural intention to safe crossing. conclusion: the attitude towards safe crossing and perceived behavioural control had significant effect on behavioural intention among college students. © 2015,pakistan medical association. all rights reserved.