Energy drinks consumption practices among medical students of a private sector university of Karachi,Pakistan

Consumption of energy drinks has become popular among students and athletes over the past few years. to explore the phenomenon,a cross-sectional survey was conducted through a self-administered pilot-tested questionnaire. frequency of energy drinks consumption was found to be 121(52%) in a sample of 233 medical students. red bull was the most common brand consumed 101(43%). the major reasons reported for its usage were to gain/replenish energy by 36(15.4%),and studying for examination by 34(14.6%). television was reported as the major source of information 153(66%) followed by friends 113(48%). there was a high frequency of energy drinks' consumption among medical students of a private university. there is a strong need to create awareness regarding these drinks,especially among adolescents and teenagers. © 2015,pakistan medical association. all rights reserved.