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journal of the academy of marketing science
  
سال:2019 - دوره:47 - شماره:1
  
 
adapting influence approaches to informed consumers in high-involvement purchases: are salespeople really doomed?
- صفحه:118-137
  
 
benefitting a few at the expense of many? exclusive promotions and their impact on untargeted customers
- صفحه:76-96
  
 
correction to: s-d logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to crm
- صفحه:186-186
  
 
customer engagement in service
- صفحه:138-160
  
 
effects of channel members’ customer-centric structures on supplier performance
- صفحه:56-75
  
 
in through the out door
- صفحه:1-3
  
 
object valuation and non-ownership possession: how renting and borrowing impact willingness-to-pay
- صفحه:97-117
  
 
research in marketing strategy
- صفحه:4-29
  
 
s-d logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to crm
- صفحه:161-185
  
 
sounds like a healthy retail atmospheric strategy: effects of ambient music and background noise on food sales
- صفحه:37-55
  
 
theoretical underpinnings of research in strategic marketing: a commentary
- صفحه:30-36
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