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journal of the academy of marketing science
سال:2019 - دوره:47 - شماره:3
can attempts to delight customers with surprise gains boomerang? a test using low-price guarantees
- صفحه:417-437
consumer valorization strategies in traumatic extraordinary experiences
- صفحه:516-531
effective customer journey design: consumers’ conception, measurement, and consequences
- صفحه:551-568
endogeneity and marketing strategy research: an overview
- صفحه:479-498
herding in the consumption and purchase of digital goods and moderators of the herding bias
- صفحه:460-478
online relationship marketing
- صفحه:369-393
the effects of scarcity on consumer decision journeys
- صفحه:532-550
the impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle
- صفحه:394-416
unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services
- صفحه:438-459
value creation in consumption journeys: recursive reflexivity and practice continuity
- صفحه:499-515
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