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journal of the academy of marketing science
سال:2019 - دوره:47 - شماره:4
capabilities for market-shaping: triggering and facilitating increased value creation
- صفحه:617-639
correction to: driving growth of mwallets in emerging markets: a retailer’s perspective
- صفحه:770-770
driving growth of mwallets in emerging markets: a retailer’s perspective
- صفحه:747-769
dynamic customer interdependence
- صفحه:723-746
enhancing innovation commercialization through supervisor–sales rep fit
- صفحه:681-701
exploring the link between payment schemes and customer fraud: a mental accounting perspective
- صفحه:595-616
four facets of rigor
- صفحه:570-573
introducing a new jams co-editor
- صفحه:569-569
promotions as competitive reactions to recalls and their consequences
- صفحه:702-722
salesperson ambidexterity in customer engagement: do customer base characteristics matter?
- صفحه:659-680
smart phones, bad calls? the influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans
- صفحه:574-594
the effects of loyalty program introduction and design on short- and long-term sales and gross profits
- صفحه:640-658
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