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journal of the academy of marketing science
سال:2019 - دوره:47 - شماره:5
a multi-facet item response theory approach to improve customer satisfaction using online product ratings
- صفحه:960-976
consumer response to design variations in pay-what-you-want pricing
- صفحه:879-898
effects of dominance transitions on advice adherence in professional service conversations
- صفحه:919-938
employee satisfaction trajectories and their effect on customer satisfaction and repatronage intentions
- صفحه:815-836
how intrafirm intermediary salespeople connect sales to marketing and product development
- صفحه:795-814
improving customer profit predictions with customer mindset metrics through multiple overimputation
- صفحه:771-794
short- and long-term market returns of international codevelopment alliances of new products
- صفحه:939-959
the effect of cause-related marketing on firm value: a look at fortune’s most admired all-stars
- صفحه:899-918
when it pays to have a friend on the inside: contingent effects of buyer advocacy on b2b suppliers
- صفحه:837-857
when pushing back is good: the effectiveness of brand responses to social media complaints
- صفحه:858-878
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