journal of the academy of marketing science سال:2020 - دوره:48

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journal of the academy of marketing science
سال:2020 - دوره:48 - شماره:2

categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews - صفحه:222-245 competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry - صفحه:270-287 does the cmo’s personality matter for web traffic? evidence from technology-based new ventures - صفحه:308-330 enhancing compliance among channel members by modeling reward events: matching motivation and ability with model selection - صفحه:331-349 price negotiating for services: elucidating the ambivalent effects on customers’ negotiation aspirations - صفحه:165-185 product set granularity and consumer response to recommendations - صفحه:186-202 seeing eye to eye: social augmented reality and shared decision making in the marketplace - صفحه:143-164 the give and take of cause-related marketing: purchasing cause-related products licenses consumer indulgence - صفحه:203-221 the impact of unprofitable customer management strategies on shareholder value - صفحه:246-269 when less is more: the downside of customer knowledge sharing in new product development teams - صفحه:288-307