journal of the academy of marketing science سال:2020 - دوره:48

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journal of the academy of marketing science
سال:2020 - دوره:48 - شماره:4

chief marketing officer presence and firm performance: assessing conditions under which the presence of other c-level functional executives matters - صفحه:670-694 communicating brand biographies effectively: the role of communication source - صفحه:712-733 competitive advertising strategies for programmatic television - صفحه:753-775 customer experience: fundamental premises and implications for research - صفحه:630-648 how and when weather boosts consumer product valuation - صفحه:695-711 just print it! the effects of self-printing a product on consumers’ product evaluations and perceived ownership - صفحه:795-811 salesperson social media use in business-to-business relationships: an empirical test of an integrative framework linking antecedents and consequences - صفحه:734-752 sponsorship-linked marketing: research surpluses and shortages - صفحه:607-629 technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage - صفحه:649-669 the impact of value-related crises on price and product-performance elasticities - صفحه:776-794