journal of the academy of marketing science سال:2020 - دوره:48

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journal of the academy of marketing science
سال:2020 - دوره:48 - شماره:5

a theoretical model of the formation and dissolution of emerging market international marketing alliances - صفحه:826-847 does doing good lead to doing better in emerging markets? stock market responses to the sri index announcements in brazil, china, and south africa - صفحه:966-986 emerging market innovations: unique and differential drivers, practitioner implications, and research agenda - صفحه:1030-1052 employee-level open innovation in emerging markets: linking internal, external, and managerial resources - صفحه:891-913 how nostalgic brand positioning shapes brand equity: differences between emerging and developed markets - صفحه:869-890 innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation - صفحه:987-1008 introduction to the business model innovations in emerging markets special issue - صفحه:813-814 leveraging service recovery strategies to reduce customer churn in an emerging market - صفحه:848-868 new perspectives on business model innovations in emerging markets - صفحه:815-825 new product introductions for low-income consumers in emerging markets - صفحه:914-940 reverse innovation: a conceptual framework - صفحه:1009-1029 understanding the feasibility and value of grassroots innovation - صفحه:941-965