journal of the academy of marketing science سال:2020 - دوره:48

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journal of the academy of marketing science
سال:2020 - دوره:48 - شماره:6

antecedents and performance outcomes of value-based selling in sales teams: a multilevel, systems theory of motivation perspective - صفحه:1053-1074 brand relevance and the effects of product proliferation across product categories - صفحه:1192-1210 cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size - صفحه:1075-1094 consumer arrogance and word-of-mouth - صفحه:1116-1137 correction to: beyond valence: a meta-analysis of discrete emotions in firm-customer encounters - صفحه:1254-1256 customer engagement in social media: a framework and meta-analysis - صفحه:1211-1228 how ceo/cmo characteristics affect innovation and stock returns: findings and future directions - صفحه:1229-1253 successive product generations: financial implications of industry release rhythm alignment - صفحه:1174-1191 the interplay between business and personal trust on relationship performance in conditions of market turbulence - صفحه:1138-1155 toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior - صفحه:1095-1115 using product development information to spur the adoption of continuous improvement products - صفحه:1156-1173