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journal of the academy of marketing science
سال:2018 - دوره:46 - شماره:5
An escalation of commitment perspective on allocation-of-effort decisions in professional selling
- صفحه:879-894
Are conservative approaches to new product selling a blessing in disguise?
- صفحه:857-878
Customer query handling in sales interactions
- صفحه:837-856
Identity change vs. strategy change: the effects of rebranding announcements on stock returns
- صفحه:795-812
Initiating value co-creation: Dealing with non-receptive customers
- صفحه:895-920
Online group influence and digital product consumption
- صفحه:921-947
Scanning for discounts: examining the redemption of competing mobile coupons
- صفحه:964-982
Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability
- صفحه:813-836
What brand extensions need to fully benefit from their parental heritage
- صفحه:948-963
“Keep on Turkin’”?
- صفحه:789-794
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