journal of the academy of marketing science سال:2017 - دوره:45

Fa | Ar | En


journal of the academy of marketing science
سال:2017 - دوره:45 - شماره:1

Do managers know what their customers think and why? - صفحه:37-54 Firm capabilities and growth: the moderating role of market conditions - صفحه:76-92 Habit slips: when consumers unintentionally resist new products - صفحه:119-133 Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation - صفحه:14-36 Interesting and impactful research: on phenomena, theory, and writing - صفحه:1-6 Musings on interesting and impactful theory and research - صفحه:10-13 Phenomena, theory, application, data, and methods all have impact - صفحه:7-9 Shedding light on the CMO revolving door: a study of the antecedents of Chief Marketing Officer turnover - صفحه:93-118 The effectiveness of celebrity endorsements: a meta-analysis - صفحه:55-75