journal of the academy of marketing science سال:2017 - دوره:45

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journal of the academy of marketing science
سال:2017 - دوره:45 - شماره:2

A comment on privacy - صفحه:156-159 Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches - صفحه:164-185 Birds of a feather: intra-industry spillover of the Target customer data breach and the shielding role of IT, marketing, and CSR - صفحه:208-228 Broadening marketing’s contribution to data privacy - صفحه:160-163 Event study methodology in the marketing literature: an overview - صفحه:186-207 Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects - صفحه:268-288 The effect of green partnerships on firm value - صفحه:251-267 The role of data privacy in marketing - صفحه:135-155 The trajectory of customer loyalty: an empirical test of Dick and Basu’s loyalty framework - صفحه:229-250