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journal of the academy of marketing science
سال:2017 - دوره:45 - شماره:3
B2B relationship calculus: quantifying resource effects in service-dominant logic
- صفحه:402-427
Customer engagement: the construct, antecedents, and consequences
- صفحه:294-311
Customer experience management: toward implementing an evolving marketing concept
- صفحه:377-401
Executing on a customer engagement strategy
- صفحه:289-293
Seeing relationships through the lens of psychological contracts: the structure of consumer service relationships
- صفحه:357-376
The effects of customer equity drivers on loyalty across services industries and firms
- صفحه:336-356
The role of climate: implications for service employee engagement and customer service performance
- صفحه:428-451
Toward a theory of customer engagement marketing
- صفحه:312-335
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