journal of the academy of marketing science سال:2017 - دوره:45

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journal of the academy of marketing science
سال:2017 - دوره:45 - شماره:5

Can doing good lead to doing poorly? Firm value implications of CSR in the face of CSI - صفحه:677-697 Effects of work–family interface conflicts on salesperson behaviors: a double-edged sword - صفحه:762-783 Frontline employees’ nonverbal cues in service encounters: a double-edged sword - صفحه:657-676 It’s only natural: the mediating impact of consumers’ attribute inferences on the relationships between product claims, perceived product healthfulness, and purchase intentions - صفحه:698-719 Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research - صفحه:593-615 Me, myself, and I: influence of CEO narcissism on firms’ innovation strategy and the likelihood of product-harm crises - صفحه:633-656 Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods - صفحه:616-632 The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers - صفحه:720-740 The role and impact of reviewers on the marketing discipline - صفحه:587-592 You gotta serve somebody: the effects of firm innovation on customer satisfaction and firm value - صفحه:741-761