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journal of the academy of marketing science
سال:2016 - دوره:44 - شماره:3
Chicken or egg? Sequential complementarity among salesforce control mechanisms
- صفحه:316-333
Consumer-based strategy: using multiple methods to generate consumer insights that inform strategy
- صفحه:281-285
Frontline employees’ collaboration in industrial service innovation: routes of co-creation’s effects on new service performance
- صفحه:350-375
In support of consumer-based strategy research
- صفحه:288-289
Linking cause assessment, corporate philanthropy, and corporate reputation
- صفحه:376-396
Re-conceptualizing cognitive and affective customer–company identification: the role of self-motives and different customer-based outcomes
- صفحه:397-413
The argument for consumer-based strategy papers
- صفحه:286-287
The effects of creativity on advertising wear-in and wear-out
- صفحه:334-349
Value co-creation: concept and measurement
- صفحه:290-315
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