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journal of the academy of marketing science
سال:2016 - دوره:44 - شماره:5
A brand built on sand: Is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?
- صفحه:586-607
Celebrating marketing’s dirty word
- صفحه:562-564
Disfluent vs. fluent price offers: paradoxical role of processing disfluency
- صفحه:627-638
Is “strategy” a dirty word?
- صفحه:557-561
Living brands: consumer responses to animated brand logos
- صفحه:639-653
Procrastinators’ online experience and purchase behavior
- صفحه:568-585
Rigor versus method imperialism
- صفحه:565-567
When will price increases associated with company donations to charity be perceived as fair?
- صفحه:608-626
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