R package clickstream: Analyzing clickstream data with Markov chains

Clickstream analysis is a useful tool for investigating consumer behavior,market research and software testing. i present the clickstream package which provides functionality for reading,clustering,analyzing and writing clickstreams in r. the package allows for a modeling of lists of clickstreams as zero-,first-and higher-order markov chains. i illustrate the application of clickstream for a list of representative clickstreams from an online store. © 2016,american statistical association. all rights reserved.