معماری زمینه‌گرا در تقویت هویت شهری و توسعه گردشگری پایدار (مطالعه موردی: اقامتگاه‌های بوم‌گردی سواحل مکران)

منطقه مکران با برخورداری از ظرفیت های کم نظیر طبیعی، فرهنگی و ژئوپلیتیکی، بستر مناسبی برای توسعه گردشگری پایدار به شمار می رود. با این حال، توسعه ناهماهنگ و نادیده گرفتن زمینه های بومی، منجر به تضعیف هویت محلی، تخریب محیط زیست و کاهش مشارکت جوامع محلی شده است. پژوهش حاضر با هدف بررسی تاثیر معماری زمینه گرا در تقویت هویت شهری و توسعه گردشگری پایدار، به مطالعه اقامتگاه های بوم گردی در سواحل مکران می پردازد. این پژوهش با روش ترکیبی توصیفی -تحلیلی و مطالعات میدانی، و از طریق مصاحبه، پرسشنامه و تحلیل سلسله مراتبی (ahp)، داده ها را گردآوری و تحلیل کرده است. نتایج نشان می دهد مولفه هایی چون حفظ هویت فرهنگی، استفاده از مصالح بومی، سازگاری با اقلیم و مشارکت پذیری اجتماعی، بیشترین تاثیر را در طراحی اقامتگاه ها دارند. این یافته ها تاکید می کنند که معماری زمینه گرا، ضمن پاسخ گویی به شرایط اقلیمی و فرهنگی، می تواند الگوی موثری برای طراحی اقامتگاه های بوم گردی و توسعه پایدار در مناطق مشابه باشد.

contextual architecture in strengthening urban identity and sustainable tourism case study: ecotourism resorts on the coast of makran

the makran coastal region in southeastern iran is characterized by exceptional natural landscapes, diverse cultural traditions, and significant geopolitical importance, offering a compelling foundation for sustainable tourism development initiatives. despite its extraordinary potential, development efforts in this region have often been fragmented, uncoordinated, and implemented through top-down approaches that inadequately address local environmental, cultural, and social contexts. these shortcomings have led to the erosion of indigenous cultural identity, degradation of fragile coastal ecosystems, and the systematic marginalization of local communities from meaningful participation in tourism planning and decision-making processes this research investigates the role of context-oriented (vernacular) architecture in reinforcing regional and urban identity while promoting sustainable tourism development. it specifically focuses on the design, planning, and implementation of eco-lodges in coastal settlements throughout the makran region. adopting a mixed-methods research approach, the study integrates descriptive -analytical methods with detailed, extensive fieldwork. data collection was conducted through semistructured interviews with local experts, community leaders, and tourism stakeholders; standardized surveys administered to residents and tourists; and the application of the analytic hierarchy process (ahp) for the systematic evaluation and prioritization of architectural design criteria and planning strategies the study rsquo;s findings highlight several critical components that significantly influence the success of eco-lodge design. these include the preservation and authentic articulation of cultural identity, the use of locally sourced and sustainable building materials, traditional construction techniques, the adoption of climate-responsive passive design strategies, and the facilitation of genuine, inclusive community participation throughout the entire planning and design process. specifically, integrating indigenous cultural narratives, local symbolism, and vernacular craft traditions into architectural forms strengthens placebased identity, ensures cultural continuity, and offers visitors an immersive, authentic experience that deepens emotional connections between guests and hosts moreover, passive design solutions such as optimal building orientation in relation to solar exposure and prevailing winds, maximized natural ventilation, effective shading systems, and the strategic use of thermal massing reduce overall energy consumption while maintaining user comfort in the region rsquo;s harsh, arid coastal climate. prioritizing the use of local materials and labor not only reduces environmental impacts associated with transportation and manufacturing but also lowers overall construction costs while revitalizing the local economy. this approach supports employment opportunities, preserves valuable traditional building knowledge, and fosters local pride and ownership in the tourism development process. additionally, the research emphasizes the importance of participatory planning and community-led decision-making frameworks that empower local populations to actively shape tourism development in ways that align with their cultural values, economic needs, and environmental priorities. by presenting a context-sensitive design framework rooted in vernacular architectural principles, this study provides practical recommendations and guidance for architects, urban designers, planners, and policymakers engaged in developing sustainable tourism infrastructure in culturally and environmentally sensitive coastal regions such as makran.