context, metaphor, discourse

Metaphorical concepts do not arise from pre-stored mappings in the conventional conceptual system, as is often assumed in the cognitive linguistic literature on metaphor, but result from the priming effect of contextual factors in real situations of discourse. my major goal in this paper is to characterize some of the contextual factors that are involved in this process. my focus will be on the interaction between context, metaphorical concepts, and the discourse situation in which metaphorical conceptualization takes place.