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   Kajian Kepuasan Pelanggan Terhadap Perkhidmatan Perpustakaan Universiti Awam di Malaysia  
   
نویسنده Ramli Nurulhuda Bt ,Fun Chai Siew ,Idris Fazli
منبع jurnal pengurusan - 2009 - دوره : 28 - - کد همایش: - صفحه:23 -43
چکیده    This study looks into the relationship between service quality and customer satisfaction in the library of a public institution of higher learning in malaysia. the quality of services is grouped as frontline, core and peripheral services. a total of 145 students comprising 82 undergraduates and 63 postgraduates form the sample. service performances are then tested against the customer satisfaction. the resultshows that service performances are significantly related with customer satisfaction. based on the results, theoretical and empirical justifications are offered.
آدرس Universiti Kebangsaan Malaysia, Fakulti Ekonomi dan Perniagaan, Pusat Pengajian Pengurusan Perniagaan, Malaysia
پست الکترونیکی fazbid@yahoo.com
 
     
   
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