An examination of the factors influencing the green initiative and competitiveness of private higher education institutions in Malaysia

This study is set to examine factors that influence private higher educational institutions' (pheis) participation in the green initiative and how the green initiative impacts on the competitiveness of pheis. researchers developed a framework that addressed top management support,government support,stakeholder pressure,faculty support,and regulation compliance as factors influencing competitiveness,and the mediating role of the adoption of green initiatives on the above relationship. few studies had been conducted to test the applicability of the above framework in the malaysian context. a self-administered questionnaire was given to 452 pheis in malaysia,and the data collected was analyzed using smartpls software. findings revealed that top management support,government support,faculty support,and stake holder pressure played an important and significant role in influencing the competitiveness of pheis and the adoption of green initiative did mediate the above relationship. regulatory compliance was not significant in influencing the green initiatives. additionally,green initiative was found to mediate the relationship between the influencing factors and competitiveness. theoretical and practical implications of the findings were discussed,and suggestions for future study were given. © 2017 penerbit universiti kebangsaan malaysia. all rights reserved.