the ethical fading: an unconscious and challenging phenomenon

this article aims toَ draw the attention of researchers, educatorsand students to a form of self-deception known as ethical fading.ethical fading occurs when we unconsciously avoid or conceal the ethical consequences of a decision, allowing us to engage in unethical behaviors while maintaining the belief that we are good and ethical individuals. during the process of ethical fading, we often tend to justify our behaviors and believe that we have acted ethically, even if the reality is different. we rarely intend to do something wrong, but subtle and hidden cues lead us to disregard the ethical consequences of our decisions. this gradually leads to a weakening of adherence to ethics and ethical fading.