بررسی قیمت گذاری هدونیک محصولات لبنی (شیر، ماست و پنیر)

Nowadays using the hedonic pricing model has many applications in various industries for identification of the actual preferences of consumers. there are problems in the dairy industry such as low production levels, export, import and consumption per capita is also low. with checking the hedonic pricing of major dairy products such as milk, yogurt and cheese that makes it possible to identify consumer preferences about different factors in these products, the importance of each of their properties can be specified. this is a great help to manufacturers to produce the products in order the consumer preferences and spread the economic activities in the region and also increases the consumption of these products that consume them is inevitable. then with laboratory information, the hedonic pricing function for milk, yoghurt and cheese was estimated. estimating hedonic pricing function for this products suggests that in the qualitative specifications of cheese, fat, salt, dry matter, protein and type of packaging has the highest values, also, fat, dry matter, type of packaging and flavor are the main characteristics that affect the hedonic price of yogurt and it was found that the hedonic price of milk is influenced with fat, dry matter, acidity, color and flavor.